Eight cold email follow-up templates triggered by what the prospect actually did. Opens, clicks, page-level engagement, forwarding, and return visits each get a different reply.
Apple MPP, corporate security scanners, and AI inbox agents broke the open-rate proxy in 2026. Filtering doesn't fix it. Here's what still works and what to measure instead.
Every signal-based selling framework defines signals as pre-outreach: funding rounds, hiring, intent surges. None account for what happens after you send the proposal. Here's what's missing.
The sales velocity formula is a reporting metric for most teams. But content engagement data from your shared proposals turns it into an operational lever. Here's the math.
Your intent platform tells you which accounts are surging. But the strongest buying signals come from how prospects engage with the proposals and decks you already sent them.
Every vendor defines first-party intent data as website behavior. But the highest-fidelity buying signals come from content you share directly with prospects — and nobody includes them in the conversation.
Most MEDDIC scorecards are filled with rep intuition, not evidence. Here's how document engagement data validates Champion, Economic Buyer, Decision Process, and more.
Budget, Authority, and Need are assessable. Timing has always been a guess. Here's how to measure it with content engagement data.
GetAccept is powerful but costs $49/user/month with a 5-user minimum and annual lock-in. Here's when HummingDeck is the more practical alternative for deal rooms, document sharing, and engagement analytics.
48% of deal rooms never get opened. 86% of B2B purchases stall. Here's what the research actually says about proposal follow-up timing, why prospects go silent, and the multi-channel cadence that recovers dead deals.
Most DSRs are built for enterprise. Here's a feature-by-feature audit of what small teams actually need — and what's overkill for straightforward deals.
Proposal management software creates proposals. Tracking software shows who opened them. Here's how they compare and how to pick the right one for your team.
48% of deal rooms never get a single buyer view. Here's why — and what separates the rooms that work from the ones nobody opens.
We tested read receipts in Gmail, Outlook, and Apple Mail. One worked sometimes. Two failed completely. Here's what we found and the one method that always works.
See if your prospect viewed your proposal, which pages they read, how long they spent, and when they came back — with per-page engagement analytics.
A digital sales room replaces scattered email attachments with a single tracked link. Here's how DSRs work, what they cost, and whether your team needs one.
Email attachments can't be tracked directly — but tracked links capture every open, every page, and seconds spent on each. Swap attachments for tracked PDFs in under 2 minutes.
See exactly who opened your Google Doc, how long they spent on each page, and whether they shared it. Works for external viewers — not just your Workspace team.
Google Slides only tracks viewers within your own Workspace — externally shared presentations show nothing. Here's how to track external viewers, time-per-slide, and downloads in under 2 minutes.
You sent a PDF and heard nothing back. Here are 6 ways to find out if they opened it — including one that shows you which pages they read and how long they spent on each.
5 ways to know if a prospect actually read your proposal — not just opened the email. From read receipts to per-page engagement tracking.
Corporate scanners (SafeLinks, Proofpoint, Mimecast) pre-open every link before your prospect does, inflating both cold email clicks and deck view counts. Here's the three-layer bot-filtering system we built.
Not all prospects deserve the same effort. The 20/80 framework splits your list into high-value accounts that get deep personalization and the rest that get industry-relevant content — then uses engagement signals to tell you who's actually interested.
Google, Yahoo, and Microsoft now reject non-compliant senders outright. Here's what changed in 2025–2026 — authentication, domain setup, AI filters, and what to track instead of opens.
Cold outreach is collapsing. The reps who are winning are creating content, sharing it with prospects, and using engagement signals to focus on who's actually interested. We call it content-led prospecting.