Every time you share a deck link via email, security scanners open it before your prospect does. Here's how bots fake views, clicks, and downloads — and the three-layer system we built to filter them out.
Not all prospects deserve the same effort. The 20/80 framework splits your list into high-value accounts that get deep personalization and the rest that get industry-relevant content — then uses engagement signals to tell you who's actually interested.
Google, Yahoo, and Microsoft now reject non-compliant senders outright. Here's what changed in 2025–2026 — authentication, domain setup, AI filters, and what to track instead of opens.
Cold outreach is collapsing. The reps who are winning are creating content, sharing it with prospects, and using engagement signals to focus on who's actually interested. We call it content-led prospecting.