Revops

Posts tagged "Revops"

3 posts

cold-outreachsales-operationslead-revival

How to Revive Dead Leads: The Return-Visit Signal Nobody Automates

Most dead-lead posts chase time-based cadences or wait for funding announcements. The signal that actually predicts revival, a prospect re-opening the deck you sent two months ago, sits in every sales stack but runs through none of them.

April 24, 2026Read more →

marketing-opsdemand-genMQL

Content Engagement Is the New MQL: The 2026 Marketing Ops Playbook

The MQL broke. How to measure Market Engaged on top of Jon Miller's MEX framework: specific thresholds, a 7-step playbook, and Palo Alto Networks' 17% win-rate case study.

April 22, 2026Read more →

cold-outreachsales-operationsintent-signals

Engagement Comes Before the Reply: A Cold Outreach Framework

Replies are the metric you measure. Engagement is the metric you act on. A practical re-orientation of the cold outbound funnel that compresses the cycle from weeks to hours, by calling the cohort that actually engaged with the content you sent.

April 21, 2026Read more →