Outbound - Blog

The 20/80 Framework: How to Prioritize Your Prospect List and Run Content-Led Campaigns

Not all prospects deserve the same effort. The 20/80 framework splits your list into high-value accounts that get deep personalization and the rest that get industry-relevant content — then uses engagement signals to tell you who's actually interested.

February 16, 2026Read more →

Posts tagged "Outbound"

Top 5 Cold Email Software in 2026 (After Sending 40,000+ Cold Emails)

The 20/80 Framework: How to Prioritize Your Prospect List and Run Content-Led Campaigns