salesstrategyBANT
The T in BANT: How to Measure Buyer Timing
Budget, Authority, and Need are assessable. Timing has always been a guess. Here's how to measure it with content engagement data.
April 1, 2026Read more →
Budget, Authority, and Need are assessable. Timing has always been a guess. Here's how to measure it with content engagement data.
Your cold email tool tracks the email. Here's how to track what happens after the click — page-by-page engagement, forwarding, return visits, and bot filtering.