Every signal-based selling framework defines signals as pre-outreach: funding rounds, hiring, intent surges. None account for what happens after you send the proposal. Here's what's missing.
The sales velocity formula is a reporting metric for most teams. But content engagement data from your shared proposals turns it into an operational lever. Here's the math.
Your intent platform tells you which accounts are surging. But the strongest buying signals come from how prospects engage with the proposals and decks you already sent them.
Every vendor defines first-party intent data as website behavior. But the highest-fidelity buying signals come from content you share directly with prospects — and nobody includes them in the conversation.